The cacao content on the label explains the percentage of cacao in the 'chocolate part’. The so-called chocolate part is legally defined as the combination of the cacao mass, cacao butter and sweetener. So the cacao content on the label does not necessarily reflect the percentage of the whole bar. This is a bit confusing, but the law on labelling compels all chocolate makers to display it in this way.
Let´s look at an example: On our Lovechock Pure Nibs bar we show a percentage of 80%. Since the Pure Nibs bar contains only cacao ingredients and sweetener without any added fruits or nuts, the cacao percentage of 80% actually means that at least 80% of the whole bar is cacao.
But it is a slightly different story if you take our Almond Fig bar as an example. As shown on the label, it has 82% cacao in the chococlate part. But the bar contains other ingredients, too, like a fair amount of almonds and figs. This means that the cacao percentage of the total bar is around 54%.